Privacy Policy
Last Updated: July 21, 2026
1. Introduction
Turning Point WI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our driving instruction services and website. Please read this policy carefully.
2. Information We Collect
Personal Information:
- Name and contact information (email, phone number)
- Date of birth (to verify age eligibility)
- Pickup address for lesson service
- Wisconsin Instruction Permit or Driver's License information
- Payment information (processed securely through Stripe)
Booking Information:
- Lesson dates, times, and locations
- Lesson history and progress notes
- Cancellation and rescheduling records
Technical Information:
- IP address and browser type
- Device information and operating system
- Cookies and usage data
- Website interaction and navigation patterns
3. How We Use Your Information
We use your information for the following purposes:
- To provide and manage driving instruction services
- To process bookings and payments
- To communicate with you about lessons, schedules, and updates
- To send lesson confirmations, reminders, and receipts
- To improve our services and website functionality
- To maintain safety and quality standards
- To comply with legal obligations
- To send promotional communications (with your consent)
4. SMS/Text Message Data
Phone Number Collection & Use: We collect phone numbers from students during registration and booking. When you opt in to receive SMS/text messages, your phone number is used to send service-related communications including lesson confirmations, lesson reminders, instructor updates, and scheduling communications.
No Sharing or Selling: Your mobile information — including your phone number and SMS opt-in consent data — will not be shared with or sold to third parties or affiliates for marketing or promotional purposes. We use your phone number solely to deliver the SMS communications you have consented to receive as part of our driving instruction services.
Consent: Consent to receive SMS/text messages is not a condition of purchasing or using our services. Message frequency varies based on your booking activity. Message and data rates may apply.
SMS Preferences: Your SMS opt-in status and messaging preferences are stored securely in our system. You can update your SMS preferences at any time by contacting us at info@turningpointwi.com or (414) 255-9007.
Opt-Out & Help: You may opt out of SMS/text messages at any time by texting STOP. After opting out, you will no longer receive text messages from us unless you opt in again. For assistance, text HELP or contact us at info@turningpointwi.com or (414) 255-9007. Opting out of SMS does not affect your account or access to our services.
5. Information Sharing and Disclosure
We do not sell your personal information. We may share your information with:
Service Providers:
- Stripe: For secure payment processing
- Replit Auth: For authentication services
- Google Calendar: For instructor scheduling (administrative use only)
- Email Service Provider: For sending transactional emails
Instructors:
Your instructor will have access to your name, contact information, pickup address, and lesson details necessary to provide instruction services.
Legal Requirements:
We may disclose your information if required by law, court order, or to protect our rights and safety.
6. Data Security
We implement industry-standard security measures to protect your information:
- SSL/TLS encryption for data transmission
- Secure database storage with access controls
- PCI-DSS compliant payment processing through Stripe
- Regular security audits and updates
- Employee training on data protection
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your session and login status
- Remember your preferences and settings
- Analyze website usage and improve functionality
- Provide personalized content and recommendations
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.
8. Your Privacy Rights
You have the right to:
- Access: Request a copy of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and personal data (subject to legal retention requirements)
- Opt-out: Unsubscribe from promotional communications
- Data Portability: Request your data in a portable format
To exercise these rights, please contact us at info@turningpointwi.com or through your account dashboard.
9. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Booking and payment records are retained for 7 years for tax and legal purposes. You may request deletion of your account at any time, subject to our retention requirements.
10. Children's Privacy
Our services are exclusively for adults age 18 and over. We do not knowingly collect information from individuals under 18. If we discover that we have collected information from a minor, we will delete it immediately.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: info@turningpointwi.com
Phone: (414) 255-9007
Address: 4848 S 78th St, Suite 110, Greenfield, WI 53220
14. Consent
By using our services, you consent to this Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our services.